Consulting With Research Is The Only Way Ahead!

Imagine you are launching a new product or entering a new market, how would you go about it, without a proper-research in place? Seems a little difficult, isn’t it? There are businesses that do it anyway and the numbers are surprisingly too high.

According to a survey, 77% of venture capitalists think that Indian startups lack innovation or unique business models.

A study conducted by IBM Institute for Business Value found that 91% of startups fail within the first five years and the most common reason is – lack of innovation.

It is a huge problem indeed but that could be solved by a systematic research and foresight.

Creativity is not a stroke of luck, it is an incredible mix of preparation, talent, and environment. All of these can be manipulated or enhanced depending upon the resources, nurturing support, and actions.

We highly recommend running your own internal research before hiring someone else to do it for you. This allows you a perspective of your current situation to judge whether you are heading the right way. Working on your progress assessment gives you an idea of where your company stands at the moment and which direction to go.

A team with the research background and expertise in business planning is more likely to give you a better roadmap for execution.

We are not only researchers but also marketers, meaning, we not only find out right information for your businesses but also evaluate risks and highly rewarding opportunities along the way. It helps significantly in designing marketing plans.

Going solo in the world of research is risky however highly rewarding. We, as researchers and managers look up to the exceptional ability of businesses to go solo in research and strategic planning since we know how difficult it is.

On the other hand, we believe in collaboration and team work more than individualistic perfection. Also, inaccuracies, biasness, and limited resources are some of the major reasons why we beg to differ with the quality of self-dependency in research and strategic planning. We believe it has more value and utility with collective efforts and multiple sources.

In highly price-competitive markets, going solo would not be a smart move to make. Since the cost of research and planning for a small or mediumOne business may have multiple different needs and simply achieving one goal cannot be the definition of success. There are multiple factors contributing in the overall success of a company for which an expert consultant with expertise in the same field is required.

That is where we come into play.

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The only time you’d not need a consultant is when you are completely self-sufficient in the department of research and strategic planning. Which is not impossible to achieve but difficult none the less resource consuming.

We have chosen one of the most challenging fields of work for a living. Business Consulting and Research. So that you can trust and count on us to do the necessary check-ups testing waters before diving into a new market or field.

Due to the complex nature of all businesses and factors affecting them, it is wise to take help from someone who can help you build a blueprint and sales funnel to get you started.

We, at Culturisk, with our team of researchers and managers work on various different industry problems and solve them from the roots. With expertise in Marketing, we keep an eye of every trend and threat in the market. This reveals a great deal of opportunities to us and we exploit them for our clients’ short-term as well as long-term goals.

With Culturisk by your side you will always be a step ahead in Ideation, Planning, Execution, and The Cycle. Get in touch today! First consultation is free of cost. Share and Support Culturisk for more of such blogs and interesting content.


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