Blogs & Articles:

Why Should Businesses Adopt Culture-centric Marketing As A New Approach To Marketing?

Throwing some light on how culture influences social behaviour and flow of economy as well.

Rajat

4/5/20232 min read

Industries Rooted In Culture Need More Than Just Advertising. They Need Us!

Industries rooted in culture require a targeted marketing approach that recognizes their unique cultural significance. These industries play a critical role in shaping our cultural identity, and a successful marketing campaign must reflect this.

Rajat

4/4/20234 min read

What's Wrong With Indian Consulting? An Unbiased Straight-forward Opinion.

It is important to note that the consulting industry in India is diverse and so are their complex set of problems. However, we're here to simplify!

Rajat

3/28/20235 min read

Understanding Indian Family Businesses & Their Problems

Indian family businesses tend to be concentrated mainly in certain sectors such as textiles, pharmaceuticals, real-estate, manufacturing, and jewelry. However, there are many more industries they cater to.

Rajat

3/17/20235 min read

The Cheap Indian Mentality Is Slowly Killing Us All

The Indian business landscape has long been marred by a mentality that values cheapness over quality. This mentality has not only affected the quality of products and services, but it has also hurt the reputation of Indian businesses both domestically and internationally.

Rajat

3/16/20233 min read

Retail turn around

In this case study, we compare three overarching sets of data and figure out how a medium-sized eCommerce business can turn its business around with data.

Lilo

3/6/20232 min read