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Reasons Why Indian Corporate Culture Needs Immediate Reforms: Part-1

[Part-1: Values Are All Over The Place] Majority of Indian Corporates are run by old traditional ways of conducting a business that includes depending upon families, communities, and cultures they are most comfortable with. This creates a form of segregation among people from different backgrounds and lifestyles. Most of the top management and owners in …

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The Orthodox Mentality Of Small Indian Businesses: Consultant Perspective

I’ve discussed with 50+ small Indian businesses in the last 4 months as an Independent Marketing Consultant and this is what I learned. Small Indian businesses don’t want to work with you until they can’t afford to. What does that mean? It means that small Indian businesses are more often than not, stuck in survival …

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LinkedIn Content Creators, Are You Happy With Trends?

Things as simple as writing LinkedIn posts are planned nowadays. My friends have this urge to go on Google Trends everyday for fetching hot and happening topics to write about. I don’t. And maybe that’s why I’m left so far behind them all. Indeed, it’s true. I’d still choose to write what is relevant to me …

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Event Marketing: Closest to the subtle Master Key of Engagement

Here’s why! Events and social activities are meant to create an open environment for people to come together. This is one of the most successful ways one can incorporate public participation into their brand building. Imagine calling your friends over for a party. This is it but instead of you, it is your brand organizing …

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Afraid to be disappeared in the crowd? Then brand it!

This is an ideal choice of service for launch of a new product/service/brand /event/campaign or anything else that fits into these categories. Branding is the beginning of everything! A business without effective Branding, may lose most, if not all of it’s potential, by disappearing in the crowd. If you wish to be seen, recognized, and …

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